Hot off the trail of September’s Missoni for Target collection, designer Jason Wu (who came into the spotlight of American fashion after designing the inaugural gown for Michelle Obama) collaborates with Target to bring a budget friendly fresh spring collection to the public.
Jason Wu for Target collection
The Jason Wu for Target collection was highly anticipated, with the social media scene buzzing after the Parisian themed launch party in January (complete with macarons-yum!). The line features feminine details, like lace trim and bows, combined with pastels designers have shown for spring (my fave might be Jill Stuart). With prices starting at just $19.99, this preview hinted at an instant hit.
I set off to check out the collection opening day, Sunday, February 5th. The Target store I visited had a very limited selection, carrying only 4 racks. I tried on a few select pieces, but was disappointed with the 100% polyester fabric. The fit of each piece was great (if you’re shopping online, beware, this line runs big), and I appreciated the attention to detail, such as the lace trim on this dress. I was tempted to get the blue cap sleeved pleated blouse (below), but even at $26.99, the polyester really turned me off, so I left empty handed.
Twitterverse was buzzing Sunday with news on the collection. Much like the Missoni online shopping PR fail (need a refresher?), most Jason Wu items are sold out online, with many stores sold out as well. I spoke to a few shoppers & workers at Target, they said to keep checking back, as Target often gets in new pieces throughout the week. Target’s social media accounts state that they will be adding more pieces to their website this week. An eBay search came up with over 11,000 results- you’re in luck if you want to shell out as much as $250 for a single piece.
Did you shop the Jason Wu for Target collection?