Skin Brightening: What’s It All About?

Let’s face it, we all aspire to have radiant skin with no help needed from makeup. Unfortunately, one of the most common skin concerns globally is hyperpigmentation.

Bring on the skin lightening trend. A trend that started more than two decades ago in Asia with “whitening” products, known today as “brightening” products to carry a less controversial stigma. These creams, serums and treatments aim to lighten dark spots, acne scarring, and improve texture and tone.

Lucky for us there are several over the counter options that do the trick!

Top picks for a fresher complexion:

  1. Shiseido White Lucent Brightening Moisturizing Cream, $59.50

  2. Aveeno Skin Brightening Daily Treatment, $15

  3. Aveda Enbrightenment Brightening Correcting Creme, $58

  4. Clinique Even Better Skin Tone Correcting Lotion, $46.50

  5. Nuance Salma Hayek Renewing & Brightening Facial Serum, $15.99

Issue and remedy guide:

Acne scarring? Opt for soy-based products.

Overall brightness? Bring on the vitamin-C.

Dark spots? Enzymes are your thing, so look out for ingredients like melanozyme.

Texture and tone? Botanicals and other plant-based ingredients like omogi and angelica root extracts will do the trick.

Prevention? Look for licorice – yum!

So go ahead, lighten up.



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