The New Vine App


{a shot from behind the scenes of our first Vine post}

Yes, yet another social media platform to become addicted to. Some what of a cross between Twitter and Instagram, this one might be a new favorite.

Twitter announced last week that they’ve introduced a new video service-Vine. Much like Twitter’s simplicity and brevity, each video created on Vine will only be 6 seconds. Naturally, I love that their first video on Vine’s blog is a shot from a fashion show-just in time for NYFW! Video apps have been around for a while, like Viddy, but haven’t seem to catch on the way photo sharing apps have. Perhaps the integration with Twitter will be the way to change this.

Brands have already begun to experiment with the app, including Lucky Magazine and Urban Outfitters. Vine is available on iPhone/iPad-sorry Droid users! You can find Vine here or search in the app store “Vine Twitter”.

So, will you be making the move to Vine? If so, follow @kcyouthere – you know, to get our Instagram pictures in real life motion.



Jason Wu for Target: Hit or Miss?

"Mischief is in the details. Clean lines and smart details are the signatures of Jason Wu's style."

Hot off the trail of September’s Missoni for Target collection, designer Jason Wu (who came into the spotlight of American fashion after designing the inaugural gown for Michelle Obama) collaborates with Target to bring a budget friendly fresh spring collection to the public.

Jason Wu for Target collection

The Jason Wu for Target collection was highly anticipated, with the social media scene buzzing after the Parisian themed launch party in January (complete with macarons-yum!). The line features feminine details, like lace trim and bows, combined with pastels designers have shown for spring (my fave might be Jill Stuart). With prices starting at just $19.99, this preview hinted at an instant hit.

photo courtesy of

I set off to check out the collection opening day, Sunday, February 5th. The Target store I visited had a very limited selection, carrying only 4 racks. I tried on a few select pieces, but was disappointed with the 100% polyester fabric. The fit of each piece was great (if you’re shopping online, beware, this line runs big), and I appreciated the attention to detail, such as the lace trim on this dress. I was tempted to get the blue cap sleeved pleated blouse (below), but even at $26.99, the polyester really turned me off, so I left empty handed.

Cap-Sleeve Pleated Blouse in Belize Blue



Twitterverse was buzzing Sunday with news on the collection. Much like the Missoni online shopping PR fail (need a refresher?), most Jason Wu items are sold out online, with many stores sold out as well. I spoke to a few shoppers & workers at Target, they said to keep checking back, as Target often gets in new pieces throughout the week. Target’s social media accounts state that they will be adding more pieces to their website this week. An eBay search came up with over 11,000 results- you’re in luck if you want to shell out as much as $250 for a single piece.

Did you shop the Jason Wu for Target collection?